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3 Reasons You Should Stop Focusing on Your Competition’s SEO Practices

It’s inevitable in business to look at what your competitors are doing. However, if you are constantly hung up on what they are doing, you’re going to miss something. This happens a lot in competitive industries where any advantage is welcome, especially when products and services are very similar. If you want to get past the next guy, you’ll want to focus on different things. Fixating on whatever it is that they are up to, and trying to match them at every move will not suffice.

There are several reasons that you should stop focusing on your competitors SEO practices, and it comes down to a few key elements that you’ll want to do for yourself. Turn the tables and have them try to figure your strategy out for a change, and do so with the following reasons at the helm.

Some Companies are Taking Shortcuts

seo-tipsWhen it comes to competing, the likelihood that your competitors are cheating, is probably high. You’ll find that when you try to match them frame for frame, you could succumb to the same things. Do not allow yourself to end up cutting corners in order to get the same kind of traction that they are getting. This is often times a disaster, because search engines don’t care about whether or not you’re competing for market share. When both sites plummet in the rankings, you’ll realize that it was a bad idea to emulate their efforts.

You Will Miss Out On What Your Clients Want

What your clients want should be your #1 concern. When you’re consistently watching others, you’re bound to forget what made your business stand out in the first place. Building your own site and business with concern to your existing fan base is the most important thing that you can do when it comes to working with search engine optimization. Missing out on what the client wants will only force them to seek alternatives for their needs. In highly contested circles, you have to look away from what others are doing and instead focus on your own optimization strategy.

It Is a Waste of Your Time

When you’re trying to move forward, you cannot look behind you or to the sides. That’s going to cripple your progress. Hire a professional SEO service that can do this for you and you will not have to worry about what others are doing. When you have someone that is experienced in working with optimal search engine strategies, you will be getting traffic and interest in whatever it is you’re promoting. Furthermore, keep up with everyone else in your industry could be vexing, and time consuming. There are better ways to invest your time, that’s for sure.

When it comes down to competing in a crowded marketplace, you have to work with professionals that can help customize a marketing solution that will fit your budget and meet the goals that you have. If your own goal is to emulate someone else’s success, you will forget to meet your own wishes. Set aside your own goals and ideas and chase them accordingly. When you focus on what you’re doing and you concern yourself with only what your ultimate long term plans are, you’ll reach them. It’s far easier to have goals and a plan of action than it is to constantly focus on the competition, especially when there are so many components that work within internet marketing.

Whether you hire someone straightway, or you have someone working on just SEO, you will want to have all the components working together in terms of internet marketing. When everything is working in unison, you will surpass all your competitors, and level the playing field, guaranteed.

The Best SEO Companies Could Be Wrong – Hedging Your Bets

There are a lot of people that put all their trust into the companies that are working for them in terms of marketing. You could be one of them, giving your money and trust to someone that claims to be the best at what they do, and that’s good. You will find that this is not a good thing moving forward, however. If you end up pushing the wrong area here, you will end up losing credibility fast. The main issue that you have to deal with in this regard is that you will need to build the right relationship with the general public, and that’s not easy to quantify at first glance. Sure, you may think that you have the right idea when launching a website, and you may even hire one of the best SEO companies in the industry today, but you will find that you need more than just the initial setup and a company working on your behalf.

In order to succeed online, you need results, and sometimes even the best SEO companies could get things wrong. It’s important that you hedge your bets through a variety of different elements so that you are not putting all your eggs in one proverbial basket. Aside from optimization and strict internet marketing elements, look to find a great deal of options that are going to have you thinking outside of the box. For great deal of options visit

Earning Links

seoexplodeOne way that you can help build a great deal of authority is through the process of earning links. This is something that requires you to work hand in hand with a professional to build content that is 100% shareable. If you can get people to share your posts, information and more, you will succeed in the long term. Do not allow yourself to lose sight of this, because you can easily get into the wrong arenas this way. You want to earn your links instead of paying for them because it’s too easy to do so. Paying for your links is a bad idea, and if you run into a company that is doing that, you will find that you can easily drop out of search engine results and end up at the wrong crossroads overall. Earning links takes time, and it takes a lot of good content getting published in a number of areas.

When The Pros are Wrong

For a long time internet marketing companies pushed the same type of marketing collateral forward. They had a cookie cutter approach to all of this and then things started to shift. The global shift that started was in regards to the way search engines highlight sites. These algorithmic shifts not only forced many marketers to change their styles, they forced millions of sites to start rethinking how all of this works moving forward. The pros can be wrong, and that was evidenced in contrast to Google’s updates of Panda, Penguin, and Hummingbird. Fighting your way out of these arenas is one thing that many aren’t sure how to get done. If your site is penalized, it will falter and you will lose sight of something incredible.

The pros can be wrong, which is not a detriment to the best SEO companies, but you shouldn’t rely solely on their work to get you leverage. You need to have a voice in your marketing, and that could be as easy as setting up a blog and focusing on several other instances of marketing credibility as a whole. The goal of this opportunity is to seek out options that are going to highlight results overall. If you hire someone and the results aren’t coming in like you think they should, speak with them and see what is going on. If they aren’t sure what’s happening, then it’s time to find a new company, simple as that.

Hiring Versus DIY

You could think to yourself that this is all a matter of conjecture, and while it may seem that way, there’s still methods to the madness of optimization. You’ll find that if you hire someone to help you build on the marketing collateral necessary to move forward, you will get moving forward fast. Hiring someone is going to trump anything that you can do within the DIY world. There are many bloggers and webmasters that think they can trump the professional end of things, and in the past it was simple, but today, it’s not so easy to get through that. Hiring someone will allow you to gain a lot of benefits, including saving time and energy in a lot of arenas. That being said, don’t go the DIY route, as you will end up having to deal with a lot of conjecture instead of a little bit when you hire a professional.

Take your time organized the options that you want to work with and look for the best SEO companies in your area and beyond. You’ll find that everyone is going to claim to be the best, but the end results are really what matters. You need a company that is “right” for you, not just the best overall, as it will showcase a variety of different reasons moving forward. Take your time with this, and you’ll find greatness follows.